Women at the heart of creation
THE ERA OF BODYWEAR
The quest for perfection, idealizing the body and the famous 36-24-36, which were hammered home to a whole generation, are OUT: make way for BODYWEAR! More relaxed, simple and versatile intimates now aim for optimal comfort without compromising on fashion.
Support is delivered by the fabric: powermesh, moulded cups and wide elastic underbands replace underwires, which can cause discomfort….
A new form of emancipation with an empowered and body-positive attitude, as communicated by recent women’s movements such as “Real Women”, “Girls Next Door”, “Land of Women” and the “Nanas d’Paname”.
We’ve seen it at CHANTELLE, with its now iconic Soft Stretch, MARIEYAT, MOON AND JUNES, LOV THE LABEL, ABOUT, MILAKRASNA, SKARLETT BLUE, LONELY, UNDERSTATEMENT, LE JOURNAL INTIME, DSTM, NEIWAI, SILENT ARROW, LISE CHARMEL….
TRANSPARENCY AND STRAPPING
Tulle and sheer fabrics are omnipresent in today’s fashion-forward and sexy lingerie. When combined with elastic strapping or opaque fabrics, they are must-have ingredients for collections with a ready-to-wear feel.
The following brands have embraced the sheer trend: MISS CROFTON, VOIMENT, MILAKRASNA, LE JOURNAL INTIME, MAISON LEJABY, BORDELLE, ELF ZHOU LONDON, LOV THE LABEL, LE PETIT TROU, EPURE DE LISE CHARMEL….
Inspired by the bondage scene and previously limited to a niche group of shoppers, the strapping trend with its playful use of straps and elastic has escaped the confines of overt eroticism and moved into the mainstream as a fashion accessory!
When peeking out from beneath a cashmere knit for a more casual feel, strapping is a graphic way to highlight the silhouette and decorate the skin.
The sports direction also featured frequently in collections showcased, with wider straps or more decorative straps for a jewellery look.
Strapping takes to the spotlight at MILAKRASNA, BORDELLE, ELF ZHOU LONDON, FLEUR OF ENGLAND, GOD SAVE QUEENS, DSTM, MAISON CLOSE, BLUEBELLA, SILENT ARROW, LONELY, GONZALES, JUST A CORPSE….
DANCE INFLUENCES LINGERIE AND CELEBRATES THE BODY
Liberating the body with flowing fabrics and less structured garments, a number of elements have naturally transitioned from dance as a medium of expression, providing new sources of inspiration for this season’s lingerie.
Translated into shapes and styles, this strong trend can also be seen in new ad campaigns used by brands to celebrate the body.
Bodysuits and cropped tops, offering comfort and freedom of movement, are making inroads into both fashion and intimates.
As seen at MILAKRASNA, BORDELLE, ELF ZHOU LONDON, MASON LEJABY, JUST A CORPSE, ABOUT, ELSE, VOIMENT, LE JOURNAL INTIME…